Browsing by Author "أولاد حيمودة, بوبكر"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    تقييم إدراك الزبون لعناصر المزيج التسويقي في المؤسسات السياحية
    (جامعة غرداية, 2015) أولاد حيمودة, بوبكر
    The study aimed to address perceptions customer of the elements of the marketing mix in tourism enterprises, and study sample consisted of customers hotels Djanoub Ghardaia and a simple random sample of this hotel study was included, as was the use of the descriptive and analytical approach, and relying on SPSS and program through the distribution of a questionnaire on the sample in question, the study concluded the effectiveness of customer perceptions of most of the service elements of the marketing mix and specifically the physical environment component hotels Djanoub.