أثر الاتصالات التسويقية الإلكترونية على الصورة المدركة لدى متعامل الهاتف النقال موبيليس دراسة حالة مؤسسة موبيليس فرع غرداية

Abstract

.The current study aimed to find out the impact of electronic marketing communications on the perceived image of the mobile phone client Mobilis, where it was based on a questionnaire designed for data collection by selecting a random sample of Mobelis customers consisting of 89 individuals, where several statistical methods were used, including the Pearson correlation coefficient to measure the correlation between the variables of the study and test (t-test), from which it was reached that Mobilis applied the elements of electronic marketing communication to a medium degree in influencing the perceived image of the client of the phone. Mobile Mobilis, because it relies more on direct e-marketing.