أثر عناصر المزيج الترويجي على السلوك الشرائي للمستعمل الصناعي دراسة حالة لعينة من متعاملي اتصاالت الجزائر وكالة غرداية

Abstract

The aim of this study is to try to determine the effect of the elements of the promotional combination none the purchasing behavior of the industrial user. In our research, we focused on clarifying the role played by the elements of the promotional combination in influencing the purchasing behavior of the industrial user. In the field of research, we identified the importance of the relationship between the components of the promotional combination and its impact on the purchasing behavior of the industrial user. The analysis of the results of the field study included a sample of the industrial establishments that Algeria Telecom deals with. We have reached the following conclusions: - There is a statistic ally significant effect of the announcement on the purchasing behavior of the industrial impact. User by Algeria Telecom. - There is a statistic ally significant influence of the personal sale on the purchasing behavior of the industrial user in Algeria Telecom Corporation. - Absence of statistic ally significant effect between direct marketing and purchasing behavior of the industrial user in Algeria Telecom.