تحليل الفجوة بين الكفاءة التسويقية والكفاءة الانتاجية دراسة حالة منتوج التمور في غرداية

Abstract

The research aims to determine the correlation between the two variables of the research efficiency and production efficiency, and to indicate the type of gap between shopping efficiency and production efficiency. - The descriptive approach was adopted in the first and second semester semester and then based on the quantitative analysis in estimating production and marketing costs based on indicators from the Directorate of Agriculture and Trade, in addition to the questionnaire distributed to 40 producers of dates in Ghardaia province through the whole of the wilaya municipality. Several statistical methods were used for the purpose of statistical analysis and achieving the desired objectives of the research. - The research concludes with a number of results, the most important of which are: - - Productivity and shopping efficiency in date products in Ghardaia province were moderate. - - The hole between the production efficiency and the efficiency of the shopping is weak considering that there is a cooling or a slight marketing efficiency make the date product does not care about palm.