دور العلاقات العامة في المؤسسة الثقافية دراسة حالة لديوان حماية واد سهل ميزاب (OPVM)

Abstract

The importance of the topic is that it tries to cover everything related to the role of public relations in cultural institutions, as public relations are the main pillar in the continuation of the institutions phase from the point of view of the internal and external environment, which in turn is based on the continuation of the institution in the eyes of the public. The cultural heritage is a treasure for the ancient M’zab valley with its heritage and history. Therefore, the task of the M’zab Protection Bureau is to preserve, protect and restore what remains of the ancient monuments, to preserve the cultural heritage, and to instil a spirit of cooperation among the residents of the palaces.