مدى تأثر تسويق خدمات بقانون حماية المستهلك في قطاع الاتصالات الجزائري من منظور مؤسسات خدمات الاتصال بولاية غرداية

Abstract

This study aimed to explore the impact of service marketing and consumer protection law on telecommunications service providers. It investigates how the consumer protection law is applied and its influence on marketing strategies within these organizations. The study found several key results: The proliferation of consumer protection laws encourages telecommunications service providers to improve the quality of their services. This includes providing stable and fast service, reducing service interruptions, and offering effective customer support and the law mandates pricing transparency, meaning that companies must clearly display telecommunications service prices and potential additional fees. Providing consumer rights related to refunds, warranties, and service cancellation makes customers more confident in companies and encourages them to choose their services