دور العلاقات العامة في ترقية الصناعة التقليدية دراسة ميدانية بغرفة الصناعات التقليدية والحرف بولاية تمنراست

Abstract

Summary of the study We aim through this study to highlight the role that public relations play in promoting traditional industries and crafts to preserve the local traditional heritage. We dealt with the role of public relations in promoting traditional industries and crafts in the Chamber of Traditional Industries and Crafts in Tamanrasset through media activities, promotion of tourism and participation in international exhibitions and salons. And also by strengthening relations between the members of the room and its audience and drawing a very good picture of the room. As for the type of study that we used, it is the descriptive analytical field, which is most appropriate for such research that deals with the role of a prominent element such as public relations within this institution. Among the

results that we extracted through this study is that, public relations does not only promote the traditional industry, but rather maintains it and its position. Public relations