تأثير عناصر البيئة التسويقية على انتعاش السياحة الصحراوية في الجزائر –دراسة حالة ولاية غرداية-

Abstract

act: The study aimed to determine and know out the impact of the elements of the marketing environment on the recovery of desert tourism in Algeria with a focuson the impact of the elements of the total external marketing environment, where Ghardaïa was chosen as the study and for that we made a survey targeting the incoming tourists to Ghardaïa consists of 42 sentences. And the study sample arrived at 250 tourists. So, we relied on the statistical package programme for social sciences (SPSS V.26) to carry out statistical analysis using some of the statistical tools included in the programme. Through the study, we found a statistically significant effect at moral level )0،05≤α( for all elements of the total external marketing environment on the recovery of desert tourism in Ghardaïa province. Consisting of the natural environment, the political and legal environment, the social and cultural environment, emographic environment, economic environment, technological environment. The results also showed that there were no statistically significant