أثر تبني ثقافة الجودة على تعزيز ولاء المشتري الصناعي

Abstract

This study aims to clarify and define the relationship between adopting a culture of quality and its impact on enhancing the loyalty of the industrial buyer. Hence, the descriptive approach was adopted, based on the distribution of 50 questionnaire forms on the field side to collect information on a sample consisting of 30 divided between institutions, companies and shops at the level of EL Menia - Ghardaia, which in turn deals with it and is considered a client of Algeria Telecstatistical methods has been adopted for the purpose of statistical analysis using the statistical program SPSS 20, and one of the most important results of the study is the presence of an influential relationship between the level of the dimensions of quality culture in enhancing loyalty of the industrial buyer with a company Algeria Telecom. There is a statistically significant impact relationship between the level of quality culture dimensions at Algeria Telecom in enhancing the loyalty of the industrial buyer. There are statistically significant differences at a significant level in the responses of the study sample individuals. The level of loyalty of the industrial buyer in Algeria Telecom is due to the personal and functional variables. (Corporation activity, type of company, age of the company, duration of dealing with the company), and there are no statistically significant differences between the variables (type of company, age Company, term of business with the company) about industrial buyer's loyalty