سياسة تنويع المنتجات وتأ ثيرها على سلوك المستهلك دراسة الحالة: مؤسسة قوليةلإنتاج المياه المعدنية والمشروبات الغازية بالمنيعة

Abstract

This study aime d to show the policy of varieingproducts and itseffects on the consumer’sbehaviourthruogh the analysis of varieingproducts, specifications, and the quality of El Goléaproducts and its impact on the consumer and to investigate the differences in terms of sex and age. In order to achieve the objectives of thisstudy, the researcher put a set of hypotheses and problimatics. First, hestartedwithcollecting data and giving questionnaire ; thisstepconsists of nineteen questions given to one hundredpersons. The collected information wereanalysed by using SPSS. Afterusing the description analysis of the study and afterafterpreparing the graphicanalysis the studyshowed the followingresults : First, thereis a statistic proof of the policy of varieingproducts on the behaviour of the consumer. Second, thereis a statistic proof of the high qualityproduct on the behaviour of the consumer. Third, thereis a statistic proof of the specifications of the product on the behaviour of the consumer. Fourth, thereis no difference of a statistic proof on the behaviour of the consumer of El Goléaproductsaccording to sexdifference. Fifth, thereis no difference of statistic proof on the behaviour of the consumer of El Goléaproducts in terms of sex as well