أهمية ممارسة العلاقات العامة في إدارة جائحة كورونا (كوفيد 19) في المؤسسة الإقتصادية الجزائرية ــ دراسة حالة بمؤسسة سونلغاز غرداية

Abstract

Public relations is an essential function and a mirror in the modern institution during crises, and its importance is clearly evident. Therefore, our study aimed to identify the importance of practicing public relations in managing the Corona pandemic, through a case study on the Sonelgaz Foundation (Ghardaia Unit). The problem of the study revolved around the importance of practicing public relations in reducing the negative economic effects during the Corona pandemic in the Sonelgaz Foundation in Ghardaia. Through our reliance on the case study method, by studying the Sonelgaz Foundation only as one institution, relying on a sample estimated at 32 items. We have reached several results, the most important of which is that the practice of public relations is of great importance in managing the Corona pandemic for the Sonelgaz Foundation Ghardaia, and it is playing through the site in which it enjoys its effective role.