نموذجاFacebookدور مواقع التواصل الاجتماعي في إنعاش الطلب السياحي دراسة ميدانية بوكالة صبحي للسياحة والأسفار _غرداية

Abstract

The main purpose of this study is to indentify social media and its role in stimulating tourism demand, The study is basedon a group of scientific references and sources that fouced on the theoretical side of the potic, Thefield side was relied on the electronic questionnaire. And the study sample consisted of (183) person the study also relied on the analytical descriptive method and descriptive statistical methods and the use of (SPSS V.26) program to analyze data and T-Test to test hypotheses. The results of the study showed that there is a positive contribution to the three dimensions of Facebook page « the buzzing marketing, interaction between the agency and the customer, electronic advertising » on the tourist demand. As been appropriate suggestions were made in order to activate social media as a promotional tol for tourism to ensure the success of the tourism business.