دور البيئة التسويقية وأدوات التحليل الإستراتيجي في المؤسسة الاقتصادية

Abstract

The selection of strategic commensurate with the environmental conditions surrounding the economic institutions is a challenge for managers of these institutions due to the nature of the environment characterized by constant change and transformation, and the sudden and that prevent the institution to achieve its goals and objectives As is the decision-marketing process in the organization of the difficult processes being depends on the ability of the organization to adapt to the surrounding environment, so it is incumbent on the managers based on the conduct of the affairs of the institution to find the strategies best suited and that allows them a deeper understanding of the environmental changes and were much more flexibility in keep pace and adapt to , the spectrum depending on the different strategic analysis tools that will determine the path of the institution and its leadership towards marketing the right decision Among the best tools and the most effective in the process of analysis, we find a model group, Boston Consulting BCG due to its simplicity in the process of analysis and ease of application and effectiveness in governance, The competitve position high and low market share and islocated in the cell question mak and product alfrena The low competitve position and market share is high and is located in yhe cell milking cow.