مقالات أساتذة كلية العلوم الإقتصادية، التجارية وعلوم التسيير
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Item الإطار المفاهيمي للسياحة ودورها في تحقيق التنمية الإقتصادية والإجتماعية(جامعة غرداية, 2023) سويلم, سعيد; بادي, عبد المجيدAbstract : Today, tourism occupies a great place in most countries of the world due to its effects on the economic and social development of societies and coun- tries. From this standpoint, we must think and work seriously in order to exploit its potential in the best way. Tourism investment is considered one of the basic activities that provide investment opportunities capable of competing in the global tourism market, as the boom in tourism investment directly affects the economies of countries. This investment represents part of the total investments, and a source of revenues and job opportunities. Investment in this sector provides the opportunity to improve infrastructure, enhance culture, and develop services, which contributes to attracting more visitors and enhancing the reputation of the tourist destination.Item استعمال مواقع التواصل الإجتماعي للترويج للسياحة الداخلية(جامعة غرداية, 2023) قرونقة, وليد; عنيشل, عبد الله; قطيب, عبد القادرThis research aims to study the extent to which tourism agencies employ social networking sites in the practice of marketing public relations activities. Technological development has contributed to the emergence and spread of digital marketing, whose virtual environment includes a number of digital ap- plications available through social networking sites and websites used in various activities, in particular the communication practices of marketing public relations. Where social networking sites have given the Public Relations Department new and innovative solutions in the field of marketing and tourism promo- tion. Accordingly, the research will address concepts about marketing public relations in the field of tourism, as well as the most important communication applications used, especially modern ones, and then address the nature of social networking sites and how to use them in the field of marketing public relations. The study through the use of the content analysis tool with the design of an appropriate questionnaire to re- veal the various public relations activities through the social networking sites used by the tourism agency "Gat Tour". As well as indicating the proportion and quality of public response to it. The various persuasive solicitations used to promote Algerian tourism and improve the image of the tourist destination will also be analyzed.Item الأثر التنموي للسياحة _ المرتكزات والأسس(جامعة غرداية, 2023) بن قايد, الشيخ; شرع, يوسف