Faculty of Social Sciences and Humanities
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Item اتجاهات الطلبة الجامعيين نحو الأساليب الإقناعية في الحملات التوعوية الصحية ضد أزمة كورونا دراسة ميدانية على عينة من طلبة قسم الإعلام و الإتصال جامعة غرداية(جامعة غرداية, 2022) عبلة, بوعامر; كريمة, مهايةThis study aims to reveal the attitudes of university students towards persuasive methods in health awareness campaigns against the Corona crisis, which is a field study on a sample of students from the Department of Media and Communication at the University of Ghardaia. Steps of the descriptive approach In view of the size of the research community, we relied on the sample survey method, depending on the intentional sample, where the number of the sample members reached 50 respondents, based on the main question of the study and the sub-questions. It is divided into 04 axes. Through all this, we can say that the presence of health awareness among university students may positively affect the preservation of their health and the health of others, and that the use of persuasive methods actually plays an effective role in influencing the student’s psyche in order to convince him to commit to health prevention.Item فعاليات الإتصال المؤسساتي في إدارة جائحة كورونا (كوفيد19)دراسة حالة جامعة غرداية(جامعة غرداية, 2022) شهيناز, سويح; مهدية, حاج قويدرThis study highlighted the effectiveness of institutional communication in managing the coronavirus pandemic (COVID-19) at the University of Ghardaia. The study focused on the following problems: How did Ghardaia University manage the coronavirus pandemic by activating an institutional communication system ?, The study included two variables: an independent institutional communication variable and a variable that followed the coronavirus pandemic, and the current study aimed to identify the effectiveness of institutional communication in managing the coronavirus pandemic in the administrative staff of the University of Ghardaia, as well as the communication procedures adopted to manage the coronavirus pandemic. To answer the problems of the study and to test the validity of the hypotheses, we relied on the descriptive curriculum to fit it into the subject of the study, where the study was applied to an intentional sample of the administrative staff. To achieve the study's objectives, we distributed a questionnaire of 25 items to a sample of 104 employees, and used statistical tools in analysis and discussion to measure the effectiveness of institutional communication in managing the coronavirus pandemic. After a theoretical and applied study of the research topic, we reached a set of results, including : - Ghardaia University marches coronavirus crisis through communications package as alternative strategic means - Effective institutional communication mitigates the impact of the crisis at the University - The effectiveness of institutional communication at the University is achieved by the extent to which its objectives are achieved - Ghardaia University's administrative the crew depends on informal communications more than on official communications.